Ben Tuinei

ben tuinei
Ben Tuinei
President of Veritas Dental Resources

Mr. Tuinei began his dental career in 2007 while working for 10 location group practice in Phoenix Arizona managing all insurance related functions. During his first few months, he created systems and operating protocols and restructured a 12 person billing department that improved collections from a low 65% to 98%. At the same time, Mr. Tuinei learned how to effectively negotiate with 3rd party payors that gave a boost in annual insurance related revenue of nearly 1 million dollars for a team of only 10 general dentists. Mr. Tuinei’s early experience in negotiating with 3rd party payors caught the attention of other large group practices and hundreds of solo dental practitioners in Arizona, Utah, Nevada, Idaho and Colorado. Consequently, he unintentionally discovered an under-served section of the dental industry: 3rd party payor negotiating (aka insurance fee negotiating). Mr Tuinei opened Optimum Dental Solutions in September 2009 and rebranded to Veritas Dental Resources in 2015. To-date, Mr Tuinei has worked with over 6000 dentists influencing over 3 billion dollars of newly negotiated revenue for his clients. Mr Tuinei currently serves as the President of Veritas Dental Solutions and is a key advisor to the CEO of Mr. Tuinei is going on his 21st year as a professional public speaker. He currently serves as the President of Veritas Dental Resources and sits on the Board of Directors for The Dental Business School, Business Ownership Mentoring of America, The Dental Leadership Academy, and a co-host on The Navigating Dental Insurance Podcast. Mr. Tuinei has been recognized by several state Dental Associations and various dental study clubs as “The Authority” on PPO strategies and PPO fee Negotiating. Please see his most recent article in Aesthetic Dentistry Magazine titled “Play to Win!”

Course Name:

The Art of War: Insurance Battles you can win!


Course Description:

It’s no secret that insurance carriers engage in the most strategic and sophisticated strategies to not pay you. From claims denials, low contracted rates/fees, to low and limited coverage for patients, the time is now to learn how to effectively play the insurance game and win! The Art of War concepts are often implemented in military and sports strategies. In the last several decades, business owners have successfully applied Art of War strategies in a way that helps improve the overall business operation. This course will teach you how to implement Art of War strategies against insurance carriers and in a way that allows you to improve all aspects of insurance administration.